{"id":2265,"date":"2020-08-03T22:09:49","date_gmt":"2020-08-03T22:09:49","guid":{"rendered":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/?p=2265"},"modified":"2021-06-09T23:10:36","modified_gmt":"2021-06-09T23:10:36","slug":"mastering-the-art-of-social-media","status":"publish","type":"post","link":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/mastering-the-art-of-social-media\/","title":{"rendered":"Mastering the Art of Social Media"},"content":{"rendered":"<p>Navigating your way through the variety of different social media platforms while trying to properly represent your brand can be confusing and intimidating. It&#8217;s easy to question if you are doing enough to reach optimum engagement and reach out to new audiences.<\/p>\n<p>Check out a few of our quick tips to make your journey to master social media a breeze.<\/p>\n<div class=\"row\"  id=\"row-726591162\">\n\n\t<div id=\"col-1893884463\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h5 class=\"uppercase\" style=\"text-align: left;\">1. brand consistency<\/h5>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1981648477\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"680\" src=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/jessica-lewis-fjxv46lt7xk-unsplash-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"A desh with a notebook, computer, and phone\" loading=\"lazy\" srcset=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/jessica-lewis-fjxv46lt7xk-unsplash-1024x683.jpg 1024w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/jessica-lewis-fjxv46lt7xk-unsplash-300x200.jpg 300w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/jessica-lewis-fjxv46lt7xk-unsplash-768x512.jpg 768w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/jessica-lewis-fjxv46lt7xk-unsplash-1536x1024.jpg 1536w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/jessica-lewis-fjxv46lt7xk-unsplash.jpg 2040w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1981648477 {\n  width: 69%;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\">We all know that every social media platform reaches a different type of audience and therefore requires slightly different approaches. However, keeping your brand&#8217;s content consistent is key to enable viewers to recognize your brand no matter where they see it.<\/p>\n<p style=\"text-align: left;\">Think about a few characteristics you want your brand to represent and incorporate those into your posts as a sense of consistency. These characteristics could be as broad as keeping all posts minimalist and simple, or it can be more narrowed down like keeping a consistent color scheme. No matter what it is, having something that is unique to your brand and is present throughout various platforms creates an opportunity for easy brand recognition.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-978000025\">\n\n\t<div id=\"col-1938129265\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h5 class=\"uppercase\" style=\"text-align: left;\">2. know your platforms<\/h5>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_269576473\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"680\" src=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/prateek-katyal-xv7-glvblfw-unsplash-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"a neon sign showing an instagram notification\" loading=\"lazy\" srcset=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/prateek-katyal-xv7-glvblfw-unsplash-1024x683.jpg 1024w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/prateek-katyal-xv7-glvblfw-unsplash-300x200.jpg 300w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/prateek-katyal-xv7-glvblfw-unsplash-768x512.jpg 768w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/prateek-katyal-xv7-glvblfw-unsplash-1536x1024.jpg 1536w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/prateek-katyal-xv7-glvblfw-unsplash.jpg 2040w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_269576473 {\n  width: 69%;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\">While consistency is key for getting your brand recognized through multiple platforms, in order to stand out from the hundreds of posts people see every day, you need to make adjustments based on audience. Various social media platforms are tailored for different audiences, knowing your audience allows you to tailor your content to that specific platform and increase views and engagement.<\/p>\n<p style=\"text-align: left;\">For example, you can post the same picture on both Instagram and Facebook, but knowing the different audiences you may decide to write a short, simple caption for the instagram post but include a lengthier more descriptive caption for the facebook post. Taking time to research social media platforms and who the primary audiences are made up of allows you to account for that and get more positive engagement.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-960700161\">\n\n\t<div id=\"col-57580464\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h5 class=\"uppercase\" style=\"text-align: left;\">3. view your insights regularly<\/h5>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1407896445\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"1020\" height=\"680\" src=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/georgia-de-lotz-usjonxlano-unsplash-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"insights being shown on a phone\" loading=\"lazy\" srcset=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/georgia-de-lotz-usjonxlano-unsplash-1024x683.jpg 1024w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/georgia-de-lotz-usjonxlano-unsplash-300x200.jpg 300w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/georgia-de-lotz-usjonxlano-unsplash-768x512.jpg 768w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/georgia-de-lotz-usjonxlano-unsplash-1536x1024.jpg 1536w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/georgia-de-lotz-usjonxlano-unsplash.jpg 2040w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1407896445 {\n  width: 69%;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\">Knowing what your audience likes and dislikes is a huge way to be able to increase traffic on your pages. Look at the insights on your page and analyze why some posts do better than others. Is there a pattern with the posts that lack engagement? What kinds of things are people liking and commenting on?<\/p>\n<p style=\"text-align: left;\">Take a look at various post traits such as the time of day you post, length of captions, hashtags used, people tagged, and post content. By consistently looking at what people like and dislike you can make future decisions that will increase brand recognizability and post engagement.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1910068078\">\n\n\t<div id=\"col-916633739\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h5 class=\"uppercase\" style=\"text-align: left;\">4. don&#8217;t be afraid to experiment!<\/h5>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_73614484\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"593\" height=\"310\" src=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/screen-shot-2020-07-24-at-105734-am.png\" class=\"attachment-large size-large\" alt=\"a sign that says &quot;think outside the box&quot;\" loading=\"lazy\" srcset=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/screen-shot-2020-07-24-at-105734-am.png 593w, http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-content\/uploads\/2021\/06\/screen-shot-2020-07-24-at-105734-am-300x157.png 300w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_73614484 {\n  width: 69%;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\">If you don&#8217;t try out new things, you will never know if you could be utilizing better social media strategies. Every once in a while switch it up a bit, post a video instead of a picture, use a new color scheme, post twice in one day instead of every other day, try something new.\u00a0<\/p>\n<p style=\"text-align: left;\">Even if it does not work out in your favor, \u00a0you know for future posts what to avoid. Best case scenario you have reached an audience you wouldn&#8217;t have otherwise. People can get bored with seeing the same thing everyday so changing it up every once in a while can be very beneficial.<\/p>\n<p style=\"text-align: left;\"><strong>You&#8217;re ready to go! Using these tips and tricks you&#8217;re well on your way to making your brand stand out on any platform! <\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Still need some guidance or advice on getting your social platforms going? Talk to one of our <a href=\"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/web-design\/\">expert<\/a>s to discuss some of our social media plans!<\/strong><\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Navigating your way through the variety of different social media platforms while trying to properly represent your brand can be confusing and intimidating. It&#8217;s easy to question if you are doing enough to reach optimum engagement and reach out to new audiences.<\/p>\n","protected":false},"author":3,"featured_media":2266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[15,42,57,58,24],"_links":{"self":[{"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/posts\/2265"}],"collection":[{"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":2,"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/posts\/2265\/revisions"}],"predecessor-version":[{"id":2272,"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/posts\/2265\/revisions\/2272"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/media\/2266"}],"wp:attachment":[{"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/categories?post=2265"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vps52528.inmotionhosting.com\/~prpstage2\/wp-json\/wp\/v2\/tags?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}